President & Chief Operating Officer
David is a seasoned pharmaceutical and life sciences executive with more than 20 years of experience in global commercial leadership, most notably with insulin-based therapies. Before joining Integrity Applications, he served at Ernst & Young as Senior Consultant and Subject Matter Expert, Life Sciences, where he assisted major pharmaceutical, animal health, diagnostic, and medical device companies in developing innovative go-to-market commercial strategies, sales and marketing excellence programs, product launch roadmaps, commercial operations and analytics support, and enhanced patient and physician support services.
Previously, David was Senior Director of Global Commercial Effectiveness at Aventis Pharmaceuticals, where he designed and established leading practices in sales and marketing capabilities in the US, Europe, Asia and Latin America. Earlier in his career, David served in various capacities at Hoechst Marion Roussel Inc., including senior commercial leadership positions in both pharmaceutical and consumer healthcare products, most notably in diabetes.
David holds a BS in Marine Biology and Animal Behavior and an MBA in Management at McGill University.
David Malka, BA
Co-Founder, EVP Operations
David is a co-founder of Integrity Applications and has served as our Vice President of Operations since 2003. Prior to co-founding Integrity, David served as a vice president of operations for Solid Systems from 2000 to 2003. From 1994 to 2000, David served as a manager of production and purchasing at Kollmorgen-Servotronix, an Israeli company specializing in the design, development, and manufacture and import of digital servo control systems. From 1991 to 1993, David was a production designer at TFL Time & Frequency Systems Ltd.
David holds a degree in practical engineering – industrial management from the Institute of Work & Production Productivity, Tel-Aviv as well as a B.A. in Management from the Open University of Israel.
Eugene Naidis, MSc.
VP of R&D
Eugene Naidis has an extensive experience in software development and management of R&D projects. Over the past 15 years, he has lead complex projects in the field of industrial and medical measurement devices and applications. Eugene was involved (software development and management) in the invention of a symbiotic approach, revolutionary vibration-based percussion technology to determine the presence of content inside pipes; electromagnetic based, high-precision thickness measurement system; a system for non-contact, continuous measurement of liquid and solid levels in storage containers, based on ultrasonic technology.
Eugene holds BSc. in Metallurgy Engineering and Masters of Science in Metallurgy and Computer Engineering.
Sami Sassoun, CPA, USA, BA
Chief Financial Officer
Appointed as CFO in February 2017, Sami is responsible for Integrity’s Finance and Accounting. Sami brings an extensive background in corporate finance and fund-raising, financial controls and operations, audit, accounting and investor relations to the company. His experience spans public accounting, investment banking and growth-stage companies in the US, Europe and Israel. Sami joins Integrity Applications from Bedrock Enterprises, a boutique consulting firm that he founded. Previously he held the position of chief financial officer for multiple public and private companies in several industries. Sami began his career as an accountant with Cohn Reznick, an accounting, tax and advisory firm, followed by vice president of finance and operations with Brean Murray & Co, an investment banking firm based in New York City.
Sami obtained his Certified Public Accountant certificate in 1992, and holds a B.S. in accounting from Rutgers University.