Management Team


Avner Gal MSc.EE, MBA

Co-Founder, President & CEO

During 23 years of service in the Israeli Navy (retired as Commander), Avner Gal achieved distinction throughout his naval career.  Avner rose through the ranks and on the way gained deep expertise in electrical  engineering as well as applied technology,  intelligence systems, and electronic warfare (EW).   Avner played a key leadership role in the initiation, development and implementation of a state of the art on board EW full combat suite which is still in used today by the Israeli Navy.   In the private sector, Avner capitalized on his management experience and technical expertise first as a business consultant, then in executive management positions.   Prior to co-founding Integrity Applications, Avner led a device company in the measurement sector as CEO.  Avner holds a Bachelors of Science in Electrical Engineering from the Technion, in Haifa Israel and a Masters Degree in Electrical Engineering from the Naval Postgraduate School in Monterey, California.  He completed an MBA with a focus on marketing from the Israeli branch of the University of Derby, United Kingdom.

David Malka, BA

Co-Founder, EVP Operations

David  is a co-founder of Integrity Applications and has served as our Vice President of Operations since 2003.  Prior to co-founding Integrity, David served as a vice president of operations for Solid Systems from 2000 to 2003.  From 1994 to 2000, David served as a manager of production and purchasing at Kollmorgen-Servotronix, an Israeli company specializing in the design, development, and manufacture and import of digital servo control systems.  From 1991 to 1993, David was a production designer at TFL Time & Frequency Systems Ltd.  David holds a degree in practical engineering – industrial management from the Institute of Work & Production Productivity, Tel-Aviv as well as a B.A. in Management from the Open University of Israel.


Ron Roobroeck, MSc.BM, MBA

Director of International Marketing and Sales

Ron brings over 20 years of international experience of general management, marketing, sales, corporate strategic planning and business development in the pharmaceutical, medical devices, biotech and diagnostic field, managing €60 million turnover. Before joining Integrity, Ron worked for leading pharmaceutical and medical devices companies such as Novartis, Roche, Medtronic, Cyberonics and Terumo, and gathered experience in the EMEA-JAPAC region and Canada in a B2B, B2C and B2G environment. Ron is a result driven visionary leader, experienced in organizational change and continuous improvement. Ron holds a Master of Science in Biomedical Kinesiology, and in Rehabilitation Sciences and Physiotherapy, both from the University of Leuven, Belgium. Ron obtained the Executive MBA at the Vlerick Business School, Belgium, and followed business management classes at INSEAD, France and the London Business School, UK. Ron speaks fluently Dutch, English and French and has good understanding of German.


Sami Sassoun, CPA, USA, BA

Chief Financial Officer

Appointed as CFO in February 2017, Sami is responsible for Integrity’s Finance and Accounting. Sami brings an extensive background in corporate finance and fund-raising, financial controls and operations, audit, accounting and investor relations to the company. His experience spans public accounting, investment banking and growth-stage companies in the US, Europe and Israel. Sami joins Integrity Applications from Bedrock Enterprises, a boutique consulting firm that he founded. Previously he held the position of chief financial officer for multiple public and private companies in several industries. Sami began his career as an accountant with Cohn Reznick, an accounting, tax and advisory firm, followed by vice president of finance and operations with Brean Murray & Co, an investment banking firm based in New York City.  Sami obtained his Certified Public Accountant certificate in 1992, and holds a B.S. in accounting from Rutgers University.


Eugene Naidis, MSc.

Project Manager

Eugene Naidis has an extensive experience in software development and management of R&D projects. Over the past 15 years he has lead complex projects in the field of industrial and medical measurement devices and applications.   Eugene was involved (software development and management) in the invention of a symbiotic approach, revolutionary vibration-based percussion technology to determine the presence of content inside pipes; electromagnetic based, high-precision thickness measurement system; a system for non-contact, continuous measurement of liquid and solid levels in storage containers, based on ultrasonic technology. Eugene holds BSc. in Metallurgy Engineering and Masters of Science in Metallurgy and Computer Engineering.

Erin Hsu, MA

Executive Assistant/Global Marketing Manager

Erin Hsu has gained substantial academic accolades and field experience in both mass media and international trading in the global marketplace. This included brand marketing of a number of retail products in Asia, and over only a few years she equipped herself the knowledge and ability to act with autonomy. Erin is in charge of marketing issues also as the CEO aid. She over looking the competitors and the potential market needs. Working in the company on a multi-national level, finding new contacts and customers as required expanding the Company profile worldwide. Erin holds BA in Mass Communication and MA in Marketing.

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